The 2019 Annual event was held in the Faroe Islands, in the city of Tórshavn, on 30th October 2019.
The theme is “Tourism in remote areas: harnessing tourism potentials for local development”. Tourism is one of the largest and fastest-growing economic sectors in the world. It is a dynamic and resilient industry which has a multiplier effect in the regional socio-economic development. One job in the core tourism industry of accommodation creates about 1,5 additional jobs in the tourism-related economy, particularly for women and young people. It enhances the role of small and medium-sized enterprises in the tourism value chain and helps preserve and - with an eye on sustainability - it enhances cultural and natural heritage.
Recreational tourism is the most common purpose for travelling. However, other types of tourism exist such as MICE tourism (Meeting, Incentives, Conferences and Exhibitions). That is at least 10 people from corporate or other organisations (it can also be people who share a common interest, such as a bridge club or an association) coming together in one place for a meeting or a trade fair (we are also MICE visitors in October!). MICE visitors stimulate the tourism economy especially in the low season; they can convert into leisure travellers if they extend their stay and would generally spend more money than leisure travellers, in less time.
MICE tourists seek enriching experiences and higher value products. They contribute to expanding the demand for place-based products and services which can be best satisfied by a broad network of small and micro enterprises with a strong connection to the local area - a distinctive feature of the NPA territory. Traditional handicraft, local produce and gastronomy, slow tourism are products which would tap in the demand of MICE travellers and keep the value in the community.
The goal of this conference was to look at what strategic planning approaches can be adopted to increase the attractiveness of NPA remote areas especially towards MICE tourism, and how to address the downsides of mass tourism. Starting from the projects’ experience, the event looked at what high-value chains can be created or expanded, based on sustainable use of local resources and a fabric of small and micro enterprises, in order to harness the potential of tourism for local development.
Pictures of the event are available here. The presentations can be downloaded at the bottom of this page.