Transforming mindsets and practices

Advancing practices that contribute to the regeneration of natural, economic and cultural resources of the Northern Periphery and Arctic communities.

Tourism sector challenge

How to effectively introduce, enhance capacity and integrate tourism practices that create net positive outcomes for the places where tourism activities take place and the people who live there? Regenerative tourism goes beyond just minimizing negative impacts. It strives to create positive outcomes for the destinations and its residents. However, the major actors in tackling this challenge are both public and private sector, whose cooperation is essential for conscious tourism sector development. The challenge lies in effectively introducing, enhancing capacity and integrating regenerative practices. The REGENERATE project aims to establish capacity building, strategic and marketing solutions to adopt practices that contribute to the regeneration of natural, economic and cultural resources, setting a precedent for a sustainable and resilient future in the NPA and beyond. The project will focus on advancing practices that contribute to the regeneration of natural, economic and cultural resources.

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Key action areas:

Transforming mindsets

Encouraging uptake of regenerative tourism principles and operating models across the NPA area; that strengthens both the sustainability of local communities and natural assets of tourism destinations.

Shifting paradigms

Not only increasing awareness and promoting the introduction of operating models that limit environmental harm in tourism destinations. Instead, reimagining and reconstructing models that are regenerative in design; promote also restoration, strengthen regional culture heritage and strengthen the social resources of local communities.

Transforming systems

Forming regional / national network of actors committed to the principles of regenerative tourism. Operations by the network are supported by the regenerative tourism model developed in the project.