Regenerate Project has started with our first PMG in Iceland!

Partners from Visit Reykjanes and GeoCamp (Iceland), ProxyLab and Karelia UAS (Finland), Gold of Lapland (Sweden), and Cuilcagh Lakelands (Ireland) met in Iceland to plan the next steps. 

The project aims to support more sustainable tourism in the NPA region by creating travel hubs and helping destinations develop local tourism strategies that benefit local people. 

During the meeting, we discussed upcoming activities to protect nature, respect local culture, and build strong partnerships for a greener future. In the end, the project outputs will help tourism become more sustainable and bring long-term benefits to both communities and the environment. 

The partnership also visited the Icelandic Tourism Cluster in Reykjavik. We attended two interesting presentations about Iceland’s tourism journey and simple regenerative ideas that can help improve tourism in Europe.