Good Practices
Explore successful strategies from our project team, local entrepreneurs, and research studies.
Shared Insights
As part of the Sustainable Arctic and Peripheral Biking Tourism project, we focus on fostering collaboration and networking both transnationally and within the region. Through extensive networking, benchmarking, and research, we have gathered numerous exemplary cases showcasing how entrepreneurs and organizations are advancing biking tourism in our partner destinations. Below, you will find a selection of good practices from Donegal, the Faroe Islands, East Lapland, North Iceland, and Jämtland Härjedalen.
Good Practices
Explore and share successful strategies from our project team, local entrepreneurs, and research studies.
Bliss Adventure in Pyhätunturi, Finland, organizes guided tours in Pyhä-Luosto National Park. In collaboration with the mining company Amethyst Mine, they have developed an innovative concept where Bliss Adventure provides e-fat bikes to customers and guides them on a tour to visit the amethyst mine. The route traverses the national park and culminates at the mine, where customers can explore the interior and dig for their own amethysts to keep as souvenirs.
The mine is situated in the heart of the National Park and has never been subject to mechanized digging. Access to the mine is exclusively by bike, on foot, or in winter, by skis or snow groomer taxi.
The appeal of this tour lies in its unique combination of winter biking and digging. Both companies benefit from this partnership, and customers, primarily international guests, are treated to a truly special experience.
This app provides real-time information on open and available trails, including details on difficulty, length, and other essential aspects of cycling routes. By offering this information, the company aims to guide cyclists toward routes that are suitable for the season and current weather conditions. Additionally, users can purchase a bike pass through the app, granting them access to the area's extensive trail network.
Learn more: Appen Spår & Leder Funäsfjällen - Funäsfjällen
Collaboration and networking is something that many people talk about but is not always translated into practical actions. In Härjedalen local entrepreneurs approached SUB project to find collaborative ways on attracting more paying guests to make the cycling experience in Härjedalen economically viable.
Initiated by two companies, the project emphasizes collaboration to create a comprehensive cycling product. Meetings were organized to bring all stakeholders together to develop a tangible package for guests. Discussions covered goals, layout, finances, content, booking, and marketing. The completed package has led to cooperation across management, booking, and PR, with ongoing collaboration expected for future success.
Finding a product that everyone supports is challenging due to varying standards and financial trust issues. However, the companies have shown impressive teamwork, leading to a stronger network among cycling companies and facilities in Härjedalen. This project exemplifies how collaboration can generate innovative ideas.
