News

SUB Project Honoured for Shaping Sustainable Tourism at Interreg NPA Awards

We are proud to announce that the SUB project has been recognised with the “Shaping Sustainable Tourism” award at the Interreg Northern Periphery and Arctic Programme’s 25th Anniversary Conference, Connecting the Dots, held in Bodø, Norway from 30th September to 2nd October 2025.

Date

04.11.2025

This prestigious award celebrates projects that harness tourism’s potential to support vibrant communities across the Northern Periphery and Arctic region. SUB was honoured alongside fellow initiatives SAINT, SCITOUR, SHAPE, and Glow 2.0, all of which exemplify how heritage, storytelling, and technology can promote authentic and responsible travel experiences.

The award was accepted on behalf of the group by Steve Taylor from the University of the Highlands and Islands (Scotland).

SUB’s contribution to sustainable tourism reflects its commitment to connecting visitors with the rich culture and natural beauty of the North, fostering local identity and long-term growth through cycling tourism. We are thrilled to be part of a movement that prioritises meaningful, community-driven tourism.

🔗 Read More on Interreg NPA Awards