SME and SME stakeholder interview analysis 2025 now available

The study reveals both common trends and notable differences in how SMEs and stakeholders approach, implement, and support sustainability reporting. Finnish and Swedish SMEs are at the forefront, often integrating sustainability into their strategies and operations and, in some cases, exceeding legal requirements. Irish SMEs are generally at earlier stages, just beginning to systematize their efforts, while Icelandic SMEs report medium maturity, focusing on relevance and simplicity.  Across all countries, SMEs face similar challenges: time-consuming and fragmented data collection, difficulties with system integration, and uncertainty about evolving regulations. Resource constraints are especially acute for micro and small companies, who often delay sustainability work until required by law. The administrative burden and lack of clarity regarding what and how to report remain significant obstacles.   

A mix of digital tools (such as Excel, Power BI, ERP systems, and specialized platforms) and manual processes is used for reporting in the interviewed organizations. External consultants, industry associations, and peer networks are important sources of support for SMEs, but many SMEs lack a single specialized provider. Stakeholders—including public agencies, business networks, and consultants—play a critical role in supporting SMEs, offering a variety of tools and services, though there is a strong need for more practical, accessible, and harmonized guidance and tools tailored to the needs of SMEs.  

Despite these obstacles, there are clear opportunities for progress. Increased automation and digitalization can streamline reporting processes, while sharing best practices and providing clearer regulatory guidance can help raise maturity levels, especially in countries currently lagging behind. The findings highlight the importance of systematic data collection, dedicated resources, and internal procedures to improve sustainability reporting. In the long term, SMEs will benefit from improved traceability, standardization, and a stronger link between sustainability efforts and business value. Networking, collaboration with consultants and industry partners, and participation in workshops and seminars are also key to advancing sustainability work.  

Both SMEs and stakeholders recognize the importance of collaboration, clearer regulations, and accessible tools to advance sustainability practices. The journey towards mature sustainability reporting is ongoing. By addressing current barriers—especially resource constraints, data integration, and regulatory uncertainty—and leveraging digital solutions and collaborative networks, SMEs and their stakeholders can enhance their sustainability practices and better meet future demands from customers, regulators, and society.  

Read the whole analysis here!