Seminar & Workshop: Labels of Origin — The Story Behind the Product

Labels of origin tell the real story behind a product — its place, its people, and the traditions that shape it. They’re more than symbols on packaging; they are trust marks that help customers recognise authenticity, sustainability and local identity. In other words, they turn geography into a brand of integrity.

But what do labels of origin mean for handicraft producers? How can they protect local skills, support small-scale production and help secure premium prices?

Now you have the chance to learn how local, national and EU-level labels of origin work, what benefits they offer, and what they require from producers. You will also hear real case examples from Finland, Ireland and Iceland — showing how labels of origin can support small and micro companies in practice. The workshop also presents the GIFT -project, which offers concrete support for small producer groups in the region.

Welcome to an informal, inspiring workshop!

Registrations by 9th of June by e-mail: anne.matilainen@helsinki.fi

Programme

15.30–16.00 Opening coffee

16.00–16.10 Welcome and introduction to the GIFT‑project

Anne Matilainen, Ruralia Institute

16.10–16.45 What are labels of origin and what benefits do they offer? CASE: D.O. Saimaa, Finland

Marjo Särkkä & Hanna‑Maija Väisänen, Ruralia Institute

16.45–17.00 How Icelandic producers benefit from labels of origin

Haflidi Haldosson, Icelandic Lamb

17.00–17.15 Plans and experiences from Ireland: the story of Donegal Tweed

Brenda Hagerthy, Local Enterprise Office – Donegal

17.15–17.25 What can the GIFT‑project offer producer groups in Vindelälven?

17.25–17.45 Discussion & questions