Tourism and GI go hand in hand -webinar

Come to listen to online webinar on 4th of Nov. 2026 at 13-15 (EET, GMT +2h) how tourism professionals analyse the potential of Geographical Indications to illustrate local specialities and authenticity.

Registrations by 2^nd of November 2026.

Programme

Chair: research coordinator Anne Matilainen University of Helsinki Ruralia Institute

13.00 – 13.10                  Opening words

Research coordinator Anne Matilainen, University of Helsinki Ruralia Institute

13.10 – 13.30                 What are geographical indications (GIs)?

Specialist Marjo Särkkä University of Helsinki Ruralia Institute

13.30 – 13.45                 GI products in the use of tourism sector

Hanna-Maija Väisänen, University of Helsinki Ruralia Institute

13.45 – 14.00                 The Potential of Geographical indications in tourism? – experiences from Vinderälven, Sweden

                                         Acting manager Cecilia Wallinder, Gold of Lapland

14.00  – 14.15                GI products as part of tourism – European examples

Associate Professor Cristina Vaquero Piñeiro, Università Mercatorum

14.15 – 14.45                 Online Panel: Is there potential in Geographical Indicators from the tourism operators’ point of view?

Panel members:

Tour operators' representative (will be confirmed)

Senior lecturer Sanna Jyllilä. Seinäjoki University of Applied Sciences, Finland

Consultant, Erik Kielsen, Innovation South Greenland (ISG), Greenland

14.45 – 15.00                  Discussion and conclusions

The webinar is free of charge.  

Registrations by 2^nd of November 2026: https://www.lyyti.in/Tourism_and_GI_go_hand_in_hand_1298

The link will be sent to all registered by latest on 3^rd of November 2026.

Welcome!