Beyond Sustainability: The Future of Tourism

Beyond Sustainability: The Future of Tourism

Curious about regenerative tourism and what it means in practice? Join this international webinar to explore how tourism can contribute positively to destinations, communities, businesses and ecosystems.

Hosted by the REGENERATE project (Interreg NPA), the webinar introduces the principles of regenerative tourism through practical examples and perspectives from Finland, Sweden, Ireland and Iceland. Discover how regenerative approaches can support tourism businesses and place development.

The event welcomes municipalities, tourism businesses, destination organisations, NGOs, community groups, educators and anyone interested in the future of tourism.

Programme

Foundations of Regenerative Tourism
Tarja Kupiainen, Principal Lecturer, Karelia University of Applied Sciences, Finland.

Regenerative Actions in Tourism and Entrepreneurship
Annu Huotari, Hawkhill, Finland.

Leading the Shift: Creating the Conditions for Regenerative Approaches
Tina O’Dwyer, Founder and CEO, The Tourism Space, Ireland.

Regenerative Place Development Through Cross-Sector Partnership
Marino Carlsson, Destination Developer, Gold of Lapland, Sweden.

Building a Shared Path for Regenerative Tourism
Asta Kristin Sigurjonsdottir, The Icelandic Tourism Cluster.

The programme is subject to change.

Participation and registration

Date: 29 September 2026
Location: Online
Cost: Free of charge

Webinar times:

• Finland: 14:00–16:00 EEST

• Sweden: 13:00–15:00 CEST

• Ireland: 12:00–14:00 IST

• Iceland: 11:00–13:00 GMT

The webinar will be recorded, and the recording will be made available to all registered participants afterwards.

Register for the webinar

About the organisers

The webinar is organised by the REGENERATE project together with its partners: Visit Reykjanes in Iceland (lead partner), GeoCamp Iceland, Proxy Lab and Karelia University of Applied Sciences in Finland, Gold of Lapland in Sweden, and Cuilcagh Lakelands UNESCO Global Geopark in Ireland.

Learn more about the REGENERATE project