Two Workshops for Business Advisors under the Target Circular project

Two workshops for business advisors were held on Tuesday, 9 September, and Thursday, 11 September 2025, in connection with the European project Target Circular in Iceland. Around twenty participants from across Iceland took part. The sessions were hosted on Teams and led by Niall, a project specialist.

About the workshops
The aim was to introduce practical tools that have proven effective in advising entrepreneurs and small businesses. Participants stepped into the shoes of clients and worked on their own ideas or advisory cases to gain a solid, hands-on understanding of the method. To support this, they received a 10-page guide with instructions and background information.

Tools and approach
The focus was on five interconnected steps of the Target Circular method:

• Milestone Mapping: clarifying the path from idea to measurable milestones.

• Strategy Map: outlining key assumptions, actions, and expected impacts.

• Strategy refinement & key-assumption analysis: selecting the assumptions that matter most.

• Assumption testing: designing simple, targeted tests to validate or reject assumptions.

• From validated strategy to implementation: turning test results into an actionable plan.

To facilitate collaboration and visual thinking, participants used Miro workspaces. Preparation included creating a Miro account and viewing short introductory videos on how to use the tools.

Participation and next steps
Participants—business advisors and SSNV partners—were highly engaged, sharing experiences and applying the tools to real projects. SSNV will continue supporting advisors in implementing the approach in collaboration with Target Circular and encourages participants to use the guide and working materials as they continue advising companies in their regions.