Capacity building program continues through local workshops in Salla, Kemijärvi and Pyhä. Held in the autumn of 2024, the events enhance networks, provide insights and knowledge sharing, and offer the possibility to create new products to attract cycling enthusiasts to the area.
Tytti and Mimosa, representatives of the SUB project in Finland, had the opportunity to attend a workshop focused on social impact, meaningful long-term change, and effective communication in projects.
October 25th Focus Group Meeting
In September, the project managers of the SUB project met in Jämtland Härjedalen.
The SUB team of East Laplandparticipated in the EuroVelo & Cycling Tourism Conference, held from 23rd to 25th September 2024 in Viborg, Denmark.
Are you willing to understand the SUB project a little better? Have a look on our video promotion (2min) produced in East Lapland of Finland.
Cycling tourism is more than just a travel trend; it’s a powerful tool for promoting sustainability within travel industry
Learn how to make your business bicycle friendly with these 10 steps.
In recent years, cycling tourism has emerged as a dynamic segment of the travel industry, driven by a growing awareness of sustainable travel options and a desire for authentic experiences. As more individuals embrace cycling as a means to explore landscapes, cultures, and communities, destinations worldwide are taking notice. This rise not only benefits the environment but also opens new avenues for local businesses. Understanding the implications of cycling tourism can help entrepreneurs capitalize on this trend and enhance their offerings.
The SUB project hosted its first Peer-to-Peer learning exchange trip for entrepreneurs in East Lapland of Finland.
The SUB project hosted its second Peer-to-Peer Learning Exchange trip for entrepreneurs in Donegal, Ireland, focusing on road cycling tourism.
Donegal Tourism and Donegal County Council are delighted to announce the successful staging of their "Lunchtime Wheelers" cycle event, held as a key part of National Bike Week 2025 celebrations. This initiative, supported by the SUB project, saw members of the local authority staff embrace two wheels for a healthy and enjoyable break
Last week, the SUB team of East Lapland conducted three workshops aimed to unite business owners and local associations to share knowledge and encourage collaboration in cycling tourism. Two of these were insightful transnational Wrap It! online workshops, focusing on packaging and digitalization within the cycling industry. The third workshop was organized as part of “Arktinen Hehku” business event.
The 3-part series of SUB Peer-to-Peer learning exchanges concluded in Härjedalen, Sweden, with two days filled with learning, networking, and, of course, thrilling mountain biking adventures above the tree line of the Swedish fells.
The SUB – Sustainable Arctic and Peripheral Biking Tourism – project has launched a new Good Practices series on its official miniwebsite. This series highlights successful strategies, tools, and initiatives that support sustainable biking tourism across the Northern Periphery and Arctic regions.
The international cycling tourism project SUB – Sustainable Arctic and Peripheral Cycling Tourism convened in Iceland from September 15–18, 2025. The purpose of the trip was to gather with project partners and the steering group to plan the project's progress and to explore the region’s tourism and meet local entrepreneurs.
We are proud to announce that the SUB project has been recognised with the “Shaping Sustainable Tourism” award at the Interreg Northern Periphery and Arctic Programme’s 25th Anniversary Conference, Connecting the Dots, held in Bodø, Norway from 30th September to 2nd October 2025.
This page is still under development.
If you have any questions, you are welcome to contact your local partner in your country.
Useful materials from the project.