ReThink

From Lessons Learned to Regenerative Tourism Futures

What we do

The project takes a value-based approach to regenerative tourism, tackling fragile ecosystems, seasonal cycles, and fragmented institutional capacity across the NPA and Aurora regions. Building on REGGAE, REGENERATE, and related projects, it clusters and validates outputs into a practical toolbox and a joint strategic framework for Destination Management Organisations. Through structured cooperation between national and regional actors, the project maximises impact across borders, ensures transfer of proven solutions to practice, and increases awareness of the added value of cooperation. By piloting regenerative practices in project events and using clear, motivational communication, it improves uptake of results and embeds regeneration, equality, and resilience into long-term tourism strategies across the programme area.

Project priority


Cooperation Opportunities

Project period


Start

01.03.2026

End

28.02.2027

Lead Partner


Natural Resources Institute Finland


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Project info


Objective

3.1 Enhancing institutional capacity of public authorities and stakeholders to implement macro-regional strategies and sea-basin strategies, as well as other territorial strategies


Total Budget

197.808,52 EUR


NPA Co-Financing

128.575,52 EUR

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