GLOW 2.0

Assisting enterprises and public organisations across NPA regions develop tourism flow during the dark months of the year. Dark skies are an attraction that has been utilized too little in the past in our regions. Areas with little or no light pollution have huge potential of enhancing the tourism experience.

New Dark Sky tourism experiences

GLOW2.0 has helped create new Dark Sky tourism experiences across the Northern Periphery and Arctic. More than 100 small and medium-sized tourism businesses have developed or improved tourism offers linked to night skies and winter darkness. These experiences extend the tourism season and bring more income, while strengthening destinations’ identity around nature and sustainable tourism. This has been achieved through close cooperation between GLOW2.0 partners, tourism businesses, and public organisations. Together, they developed new visitor experiences, improved storytelling, and tested ideas and tools for night-time tourism. The project also produced open-access courses, guides, videos, and practical tools for wider use. At its core, GLOW2.0 shows that winter darkness is a valuable resource. It supports wildlife and ecosystems, protects night skies and wellbeing, and creates strong cultural and nature experiences such as northern lights and star-filled skies. The project helped turn these values into practical tourism products across the region.

News

Exciting Update from GLOW2.0 Project!

We're thrilled to share some highlights from our recent learning journey and consortium meeting held at UiT Campus Narvik! ✨

Explore our project website

GLOW2.0 - Supporting Tourism Businesses and Organisations of the NPA

Get access to GLOW2.0 tools, guides, and resources on dark sky tourism.

Go to project website

TESTIMONIAL

Dark Skies Tourism was a completely new concept for us

The support we received was incredibly helpful and played a key role in our learning journey. We now look forward to promoting Dark Skies Tourism independently and using it as a means to extend the tourism season on our island. Pádraig Ó Foghlú, Comhlacht Forbartha Inis Meáin, Ireland Photo: https://www.inismeainbeo.ie

Inis Méain

TESTIMONIAL

From idea to certificate

GLOW2.0 allowed us develop ideas how to build more sustainable business practices, run them and market them to customers and partners. Arctic Stargazing Tours is now certified with the EU-standard sustainable travel certification. Aleksi Taipale, Arctic Stargazing Tours

Watch the webinar

PODCAST

Glimpses of Darkness

This podcast discusses with experts from various fields how darkness protection and natural night can bring added value to tourism services. In the first episode, researcher and entrepreneur Olli Reijonen talks about how his journey as an advocate for darkness protection began, and how darkness could be utilized in tourism. (In Finnish)

Listen to this episode